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the wind is a brooklyn based creative duo: photographer Molly Zacher and art director Vada Ortiz

say hello at hello@thewindcreative.com

besto


the wind team contributions: 
art direction and photography

props: katie jamesThe Wind worked to create a photography system for Besto, a nut and allergen-free pesto company, that expanded their photo library and balanced the brand's home-cooked authenticity with elevated elegance. We captured accessible, lived-in moments that honored founder Kaureen Randhawa's kitchen origins while conveying aspirational comfort. These images bring a new visual consistency to the brand and deliver a warmth that draws in its audience.

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