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the wind is a brooklyn based creative duo: photographer Molly Zacher and art director Vada Ortiz

say hello at hello@thewindcreative.com

soft focus


the wind team contributions: 
creative direction, art direction, photography, and graphic design

talent: abigail & brittanyThe concept for “Soft Focus” centers on unexpected contrasts: soft, sweeping textures against sharp metallic surfaces; luminous gold tones paired with vibrant graphic elements; the interplay of movement and stillness. 

Our "Soft Focus" world invites viewers into an elevated brand experience that feels both aspirational and accessible. This project showcases how we translate brand values into compelling visual storytelling—balancing luxury aesthetics with contemporary relevance to create campaigns that resonate with today's consumers.

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